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30-minute discovery call. We find out what's actually broken, not just what you think it is.
How we work
How we work
Everything we do follows the same rhythm — so you always know what's shipping next, why, and how it ladders up.
30-minute discovery call. We find out what's actually broken, not just what you think it is.
We tear apart your funnel — ads, site, social, analytics — and document every leak with screenshots.
A scoped 90-day plan with weekly milestones, owners, and the metric each ladder rung ties to.
We don't write decks. We write copy, design creative, build pages, push ads, and post.
Weekly performance report. Honest numbers, not vanity charts. What worked, what didn't, what's next.
Every winner becomes a system. Every loser becomes a learning. The retainer pays itself off.
Step by step
Step 01
We start every engagement with a focused conversation. The goal is not to sell — it's to figure out what's actually broken. We listen for the specific failure modes you've already lived through, write them up, and send the summary back in 48 hours so you can correct anything we got wrong before we propose work.
30-minute discovery call · written summary in 48h
Step 02
Before we recommend anything, we pull apart everything you're currently doing — ad accounts, landing pages, social, analytics, attribution. Every leak gets documented with a screenshot, a one-line explanation, and a fix proposal. The audit is yours regardless of whether we work together.
Funnel teardown · 12–24 page document with screenshots
Step 03
We turn the audit into a 90-day plan with weekly milestones, named owners on both sides, and the exact metric each milestone ladders up to. Plans are short documents, not 60-page decks. You should be able to read the entire scope in 10 minutes and understand exactly what's shipping when.
90-day scoped plan · weekly milestones · owners · KPIs
Step 04
We don't write reports about work we haven't done. Every week real artifacts ship — ad creative goes live, posts get published, pages launch, integrations connect. Status updates describe what shipped this week, not what we're going to attempt next quarter.
Weekly deliverables · live work, not status PDFs
Step 05
Every Friday: a one-page performance summary. Spend, conversion data, CAC, ROAS, audience growth — and what those numbers actually mean. Where platform-reported data and incrementality disagree, we say so. No vanity charts.
Weekly performance report · single page · honest numbers
Step 06
Every winner gets documented as a repeatable system. Every loser becomes a written learning so we don't run the same test twice. After 90 days the engagement has its own playbook — one that survives staff turnover on either side.
Quarterly retro · systems doc · institutional memory
Let's get started
Tell us what's broken. We'll come back inside 24 hours with a plan — not a pitch deck.