Question 1

Do you work in WordPress or custom code?

Accepted Answer

Custom code, picked to match the job, not a house style. We build marketing sites and content-heavy sites in Next.js because it renders fast and indexes cleanly for both Google and AI search. We build e-commerce on Shopify because the checkout, inventory, and payment stack are already solved there and re-inventing them wastes budget. WordPress comes up only when a client's team is already trained on it and switching costs more than it saves — we'll tell you plainly when that's the case instead of steering you toward whatever we prefer to build in. Every option gets performance, accessibility, and SEO built in from the first commit, not bolted on before launch. If an agency tells you there's one right stack for every business, they're optimizing for their own comfort, not your outcome.

Question 2

What's a typical timeline?

Accepted Answer

Eight to twelve weeks for a marketing site, twelve to sixteen for e-commerce or a membership build — and we scope narrower work faster when the requirements genuinely allow it. That window covers five real phases: a week of discovery and scope, two weeks building the design system, four to eight weeks of build work, then QA and launch. We don't compress the schedule by skipping accessibility or performance passes; those ship from commit one, not as a phase-two cleanup once a deadline is already slipping. If a competing quote promises a full custom build in two weeks, ask what they're cutting to hit it — usually it's QA, cross-device testing, or the SEO foundation that determines whether the site ever ranks.

Question 3

Do you offer hosting?

Accepted Answer

We deploy to Vercel, Netlify, Cloudflare, or whatever infrastructure you already run — your call, not ours. Hosting is billed directly by the platform to your account; we don't mark it up or lock you into a bundled fee that's really just resold hosting margin. That also means you're never stuck if the engagement ends: the site and its hosting account are already yours, not tied to our invoice. We configure the deployment pipeline, environment variables, and DNS cutover as part of the build, and we monitor uptime and performance post-launch as part of the ongoing maintenance retainer. Ownership of infrastructure stays with you from day one, including the domain and DNS records — we're the team running it, not the landlord holding the keys.

Question 4

Will it be fast?

Accepted Answer

Yes — we target green Core Web Vitals and strong Lighthouse scores, and the field-performance dashboard goes live the same week the site does. Speed isn't a launch-week flex we let decay; the CI on our own site turns red if accessibility drops below 95, SEO isn't a perfect 100, LCP exceeds 2.0 seconds, or CLS exceeds 0.05. Performance score and total blocking time stay visible as warnings until they're below budget. That means image optimization, code-splitting, and render-blocking cleanup happen during the build, not as a "performance sprint" tacked on afterward when the client complains about load times. A slow site is a solvable problem we solve before it ships, not a support ticket you file after.

Question 5

Who owns the code?

Accepted Answer

You do, outright, from the day the site launches. Repo handoff includes full commit history — not a zip file with the history stripped, and not a black-box CMS you can't export from. There's no license trap where the site technically works but you need to keep paying us to touch it, move it, or take it somewhere else. If the engagement ends, you keep a working, documented codebase and the hosting account is already in your name. We think that's how it should work everywhere, but plenty of agencies quietly withhold repo access to keep a client locked onto their retainer — ask any vendor directly whether you'll get full commit history at handoff, because the honest ones say yes immediately.

Question 6

Can you migrate from our current site?

Accepted Answer

Yes, and it's a standard part of scoping, not an upsell we spring on you mid-project. Losing search rankings during a relaunch is one of the most common and most preventable failures in web development — it happens when nobody maps old URLs to new ones and Google is left guessing. We do 301 redirect mapping, content migration, and SEO continuity checks as a baseline step on every rebuild, verifying that indexed pages, backlinks, and ranking signals carry over instead of resetting to zero. That includes auditing the existing site's URL structure before we touch anything, not after launch when the damage already shows up in Search Console. A migration done right should be invisible to your search traffic — if rankings dip and recover within days, we did the mapping correctly.

Website Development.

Everything in writing.

How a typical week — and month — looks.

5 steps. Documented end-to-end.

Discovery + scope

Design system

Build

QA + launch

Ongoing maintenance

Questions that actually get asked.

Add on whatever else you need.

SEO

Ad Campaigns

Terms and tradeoffs worth understanding.

Stop guessing. Start compounding.