Question 1

Is ad spend included in the management fee?

Accepted Answer

No — ad spend is billed by Meta, Google, and TikTok directly to your account, separate from our management fee, and we don't mark it up or take a hidden percentage on top of platform rates. Our fee covers strategy, creative direction and production, campaign launch, ongoing optimization, and the weekly reporting that tells you what the spend actually bought. Keeping those two costs separate means you can see exactly what the platforms charged versus what our work costs, instead of guessing at a blended number that hides which part is actually expensive. It also means if a platform's costs spike — a seasonal CPM increase, for instance — that shows up plainly in your billing rather than getting absorbed into an opaque all-in retainer that obscures where the money is really going.

Question 2

What's the minimum monthly ad spend you'll work with?

Accepted Answer

$3,000 a month in platform spend, and we'll say so upfront rather than take an account that's set up to fail. Below that threshold, paid social generally can't generate enough impression and conversion volume for the platform's own learning algorithms to optimize properly — you end up paying more in our management fee, proportionally, than the ads themselves, which is a bad trade for everyone. Above that floor, Meta, Google, and TikTok have enough signal to run genuine A/B tests, exit the learning phase, and start compounding toward a stable cost-per-acquisition instead of resetting every time the algorithm re-learns from a trickle of data. If your budget is currently below that number, the more honest starting point is usually organic and SEO work until spend can support paid media properly.

Question 3

Do you handle the creative or do we?

Accepted Answer

Both are on the table, and we'll tell you honestly which path fits. We produce static and video ad creative in-house on a weekly rotation, because creative fatigue sets in inside seven to fourteen days on scaled accounts and a one-time creative deliverable stops earning its slot fast. If you already have brand assets, we'll use them — and we'll say plainly which ones are underperforming and should get rotated out rather than running them out of loyalty to existing production spend. What we won't do is quietly run stale creative to avoid an awkward conversation; a ROAS drop from creative fatigue is one of the most common and most fixable problems in paid social, and pretending otherwise just burns budget slower instead of solving it.

Question 4

How fast do we see results?

Accepted Answer

Meta typically gives us a directional read inside fourteen days — enough signal to see whether an audience, offer, or creative angle is worth scaling. Google Search can move faster since intent is already expressed in the query; TikTok usually takes longer to find its footing because the algorithm needs more volume to learn. Profitable, repeatable scale is usually a sixty-to-ninety-day arc across channels, not a two-week sprint, because that's how long it takes to run enough creative and audience iterations to find what actually converts at an acceptable cost. We launch in waves rather than one big bet, so early signal comes from multiple angles at once and a seven-day kill rule cuts underperforming variants before they burn meaningful budget — you're not waiting three months to find out something isn't working.

Question 5

Will you sign an exclusivity clause for our category?

Accepted Answer

Yes — we don't take competing engagements inside the same service or market at the same time, because running paid campaigns against two direct competitors creates a conflict neither client should have to worry about. Confirm the specific scope of exclusivity during the discovery call, since "category" can mean different things depending on how narrowly a market is defined — a local service business and a national e-commerce brand in an adjacent space aren't the same conflict. Once that scope is agreed, it's a standing commitment for the length of the engagement, not a one-time assurance that quietly lapses and gets renegotiated the moment a bigger account comes along. If you're evaluating agencies and one won't commit to this in writing, that's worth asking about directly before signing anything.

Question 6

What attribution model do you use?

Accepted Answer

Blended MMM-style attribution with an incrementality lens, run side by side with each platform's own reported numbers — and when those two diverge significantly, we say so instead of picking whichever number looks better. Platform-reported attribution (Meta's, Google's, TikTok's) tends to over-credit itself, since each platform is measuring its own campaigns using its own model; a blended view corrects for that by looking at actual revenue movement against spend across channels, not just in-platform conversion counts. That matters most when a client is running paid on multiple platforms simultaneously and needs to know which channel is actually driving incremental revenue versus which one is just claiming credit for a sale that would have happened anyway. We report both numbers monthly so you can see the platform's story and the more grounded read next to each other.

Ad Campaigns.

Everything in writing.

How a typical week — and month — looks.

4 steps. Documented end-to-end.

Account audit

Hypothesis + creative brief

Launch + iterate

Weekly performance review

Questions that actually get asked.

Add on whatever else you need.

Website Development

SEO

Terms and tradeoffs worth understanding.

Stop guessing. Start compounding.