Paid Media
Ad Campaigns.
What's included
Everything in writing.
Performance ad management built around customer acquisition cost, not impressions. We set up, manage, A/B test, and optimize across paid social and search every single week.
- 01Setup and management of ad campaigns (ad spend billed separately — not included)
- 02Advanced targeting and retargeting strategies
- 03A/B testing and continuous optimization
Cadence
How a typical week — and month — looks.
Every week
- Mon — performance review + budget reallocation
- Wed — new creative rotation
- Fri — week-over-week summary + flag report
Every month
- Creative production batch
- Audience + offer hypothesis sprint
- Competitor ad library teardown
The process
4 steps. Documented end-to-end.
- Step 01
Account audit
We dig into your existing accounts (or set up clean ones) — pixel health, conversion API, audience hygiene, attribution windows.
- Step 02
Hypothesis + creative brief
We don't run ads. We test hypotheses. Each campaign starts with a written hypothesis, target audience, creative direction, and success metric.
- Step 03
Launch + iterate
Creative goes live in waves. Winners scale, losers get cut inside 7 days. No campaign runs longer than its data justifies.
- Step 04
Weekly performance review
Every Monday: spend, ROAS, CAC by channel, top creatives, next-week budget reallocation. Sent as a one-page summary, not a 30-slide deck.
FAQ
Questions that actually get asked.
- No. Ad spend is billed by Meta, Google, and TikTok directly to your account. Our management fee covers strategy, creative direction, launch, optimization, and reporting.
Let's get started
Stop guessing. Start compounding.
Tell us what's broken. We'll come back inside 24 hours with a plan — not a pitch deck.