Skip to content
MEDIA PROMOTIONS
LET'S TALK

← All toolsUnit economics

CAC Payback Calculator.

Compare CAC and LTV. See months-to-payback and lifetime-value-to-CAC ratio — the two numbers that decide whether to scale.

The two numbers

Verdict

LTV-to-CAC ratio

2.44×

Profitable but tight. Tightening payback is more leverage than scaling spend.

Months to payback

12.3

Long payback — strain on working capital.

Contribution LTV

$440

Monthly contribution

$15

Verdict

Working

How we read this

We aim for LTV:CAC of 3.5× or better on contribution margin and payback under 12 months for retainer businesses. Below 2× LTV:CAC, we tell clients to fix retention before increasing paid spend. Below 1×, we recommend pausing acquisition entirely until the funnel is repaired.

Your numbers, not estimates

This runs on the inputs you typed. Want it on your real account data — plus a plan to fix what it surfaces? We come back inside one business day. No discovery call to get a number.

Get this on your real numbers

Other tools

Take the rest for a spin.

See these numbers on your real account

Let's get started

Stop guessing. Start compounding.

Tell us what's broken. We'll come back inside 24 hours with a plan — not a pitch deck.

Start a project
Book a 15-min call