← GlossaryPaid media
CPC
Also known as · Cost per Click
Average paid amount per click in a campaign or ad set.Cost per click (CPC) is the average amount paid for each click on a paid ad. CPCs vary wildly by category — $1.40 for ecommerce vs $90+ for personal-injury law search keywords in 2026. CPC tells you what you're paying for attention; conversion rate and CAC tell you whether that attention is worth it.
Related terms
Other paid media terms.
ROAS
Revenue divided by ad spend for a given period or campaign.
CPM
Cost per 1,000 ad impressions delivered.
CTR
Clicks divided by impressions, expressed as a percentage.
LSA
Google's pay-per-lead format for local service businesses, showing above standard search results.
CAPI
Server-side conversion event sending that bypasses browser-side tracking limits.
ATT
Apple's 2021 iOS requirement that apps request explicit permission to track users across other apps and websites.
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