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Social Algorithm
The ranking system platforms use to decide which content to show each user.
A social algorithm is the ranking system a platform (Instagram, TikTok, LinkedIn, X, YouTube) uses to decide what content each user sees and in what order. Modern social algorithms weight relevance signals (predicted engagement for this specific user) far above chronological recency. Understanding signal weighting — what the algorithm rewards — drives content strategy more than absolute follower counts.
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