← GlossarySocial
Engagement Rate
Interactions (likes, comments, shares, saves) divided by reach or followers, expressed as a percentage.
Engagement rate on social platforms is typically interactions divided by followers (or reach, depending on platform). Instagram Reels engagement rates in 2026 average ~3% for accounts under 50k followers; TikTok averages 5-9%. Engagement rate is a useful comparative signal but should never be the primary success metric — it doesn't pay.
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