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Reels

Instagram and Facebook's short-form vertical video format, 15-90 seconds, optimized for discovery.

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Reels is Meta's short-form vertical video format (15-90 seconds, with longer durations supported in 2026). Reels content is heavily favored by Instagram's algorithm and is the primary discovery surface for non-followers. Reels also distribute across Facebook, expanding reach without separate publishing. In 2026, Reels is the highest-organic-reach format on Meta platforms.

Related terms

Other social terms.

Engagement Rate
Interactions (likes, comments, shares, saves) divided by reach or followers, expressed as a percentage.
Social Algorithm
The ranking system platforms use to decide which content to show each user.

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