← GlossaryPaid media
LSA
Also known as · Local Service Ads
Google's pay-per-lead format for local service businesses, showing above standard search results.Local Service Ads (LSA) is Google's pay-per-lead format for local service categories — plumbers, lawyers, electricians, HVAC, dentists, etc. Verified businesses with strong review velocity appear above standard search results. LSA charges per qualified lead rather than per click, and disputes for unqualified leads are accepted within a defined window.
Related terms
Other paid media terms.
ROAS
Revenue divided by ad spend for a given period or campaign.
CPC
Average paid amount per click in a campaign or ad set.
CPM
Cost per 1,000 ad impressions delivered.
CTR
Clicks divided by impressions, expressed as a percentage.
CAPI
Server-side conversion event sending that bypasses browser-side tracking limits.
ATT
Apple's 2021 iOS requirement that apps request explicit permission to track users across other apps and websites.
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