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MEDIA PROMOTIONS

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Pillar Page

Long-form authoritative page covering a broad topic, linked from and to by supporting articles on subtopics.

A pillar page is a long-form (typically 3,000-5,000 word) authoritative page covering a broad topic at depth. It links out to and is linked from cluster articles that cover specific subtopics. The pillar + cluster model is the structural backbone of topical-authority SEO strategies.

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