← GlossaryPaid media
Advantage+
Advantage+ is Meta's algorithm-led campaign format that hands targeting, placement, and creative-rotation control to its bidding system. It tends to outperform manually targeted campaigns once the account has 50+ weekly conversions to learn from — and underperforms for low-volume accounts.
Related terms
Other paid media terms.
ROAS
Revenue divided by ad spend for a given period or campaign.
CPC
Average paid amount per click in a campaign or ad set.
CPM
Cost per 1,000 ad impressions delivered.
CTR
Clicks divided by impressions, expressed as a percentage.
LSA
Google's pay-per-lead format for local service businesses, showing above standard search results.
CAPI
Server-side conversion event sending that bypasses browser-side tracking limits.
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