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CCPA / CPRA

Also known as · California Consumer Privacy Act · California Privacy Rights Act

California's consumer privacy law governing data collection and the right to opt out of data sale.

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The California Consumer Privacy Act (CCPA), expanded by the California Privacy Rights Act (CPRA) in 2023, gives California residents the right to know what personal data is collected, the right to deletion, and the right to opt out of data sale or sharing. Businesses meeting size thresholds must honor 'Do Not Sell My Personal Information' requests. Most US-based marketers comply nationwide as a practical default.

Related terms

Other compliance terms.

TCPA
US federal law restricting marketing calls and SMS without explicit prior written consent.
HIPAA
US healthcare data privacy law that governs how marketing handles patient information.
GDPR
EU data protection law governing how personal data of EU residents is collected, stored, and processed.

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