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HIPAA
Also known as · Health Insurance Portability and Accountability Act
US healthcare data privacy law that governs how marketing handles patient information.HIPAA is the US healthcare data privacy law. Healthcare practice marketing requires HIPAA-compliant intake forms (no PHI through unsecured channels), BAA-covered email and CRM providers, and signed releases for patient testimonials. HIPAA violations carry penalties from $100 to $50,000 per record exposed.
Related terms
Other compliance terms.
TCPA
US federal law restricting marketing calls and SMS without explicit prior written consent.
GDPR
EU data protection law governing how personal data of EU residents is collected, stored, and processed.
CCPA / CPRA
California's consumer privacy law governing data collection and the right to opt out of data sale.
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