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TCPA

Also known as · Telephone Consumer Protection Act

US federal law restricting marketing calls and SMS without explicit prior written consent.

The Telephone Consumer Protection Act (TCPA) is the US federal law governing marketing calls and SMS. Express written consent is required for SMS marketing and automated calls — penalties run $500-$1,500 per violation. Lead-gen forms must include a TCPA-compliant disclosure and explicit opt-in checkbox.

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