← GlossaryPaid media
Performance Max
Also known as · PMax
Google's cross-channel campaign type that delivers ads across Search, Shopping, Display, YouTube, and Maps from one campaign.Performance Max (PMax) is Google's algorithm-led campaign type that places ads across Search, Shopping, Display, YouTube, Discover, and Maps from a single campaign. It excels for ecommerce with strong product feeds; for service businesses without rich asset libraries, dedicated Search and LSA campaigns typically outperform.
Related terms
Other paid media terms.
ROAS
Revenue divided by ad spend for a given period or campaign.
CPC
Average paid amount per click in a campaign or ad set.
CPM
Cost per 1,000 ad impressions delivered.
CTR
Clicks divided by impressions, expressed as a percentage.
LSA
Google's pay-per-lead format for local service businesses, showing above standard search results.
CAPI
Server-side conversion event sending that bypasses browser-side tracking limits.
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