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Remarketing
Also known as · Retargeting
Paid ads served to users who have previously visited your site or interacted with your brand.Remarketing (or retargeting) is paid advertising delivered to users who have previously interacted with your brand — site visitors, email subscribers, customer-list uploads, video viewers. Remarketing typically has 4-8× the conversion rate of cold prospecting because the audience is warm; the trade-off is limited audience size.
Related terms
Other paid media terms.
ROAS
Revenue divided by ad spend for a given period or campaign.
CPC
Average paid amount per click in a campaign or ad set.
CPM
Cost per 1,000 ad impressions delivered.
CTR
Clicks divided by impressions, expressed as a percentage.
LSA
Google's pay-per-lead format for local service businesses, showing above standard search results.
CAPI
Server-side conversion event sending that bypasses browser-side tracking limits.
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