Question 1

Does my brokerage name have to be on my website and ads?

Accepted Answer

Yes. FAC Rule 61J2-10.025 requires the licensed brokerage name in every advertisement, including internet ads and landing pages, placed adjacent to or directly above/below the agent's contact information — your personal name and photo alone aren't compliant. If you operate under a team name, Rule 61J2-10.026 adds a second layer: the team name can't imply it's a separate brokerage (no standalone 'Agency,' 'Realty,' or 'Company' in the team name) and can't be displayed larger than the registered brokerage name. We build both rules into every template so it's never a manual step someone forgets before launch.

Question 2

How did the NAR settlement change how I market to buyers?

Accepted Answer

It moved a conversation that used to happen verbally into a signed document. Since August 17, 2024, agents can no longer list buyer-agent compensation on the MLS, and buyers must sign a written buyer-broker agreement — disclosing compensation and stating it's negotiable — before being shown homes. That means your website and intake process need to explain this clearly before a buyer ever calls, or you're spending the first conversation on paperwork confusion instead of homes. We build that explanation into the site copy and the lead-capture flow.

Question 3

Is paid search still worth it if CPCs keep rising?

Accepted Answer

Selectively. Real estate CPC jumped from roughly $2.53 to $3.22 year over year into 2026 — a 27% increase — so a flat ad budget buys meaningfully fewer clicks than it did last year. Paid search still earns its keep for active listing promotion and open-house windows where speed matters, but we shift more of the budget toward farm-area SEO, which doesn't get more expensive as competitors bid up the auction. The right mix depends on how established your referral base already is.

Question 4

Why does referral traffic convert better than paid leads?

Accepted Answer

61% of buyers found their agent through a referral or a past relationship, versus starting cold from an ad (NAR, 2024). Referral leads arrive with trust already built — they're not comparison-shopping five agents. Paid and organic search leads still convert, but they need more nurture and a clearer answer to 'why you' in the first interaction. We track the two funnels separately so budget and follow-up cadence reflect that difference instead of treating every lead the same.

Question 5

What does a realistic timeline look like for farm-area SEO?

Accepted Answer

Neighborhood-specific pages typically start showing movement in Google's rankings within 8-12 weeks, with meaningful lead volume by month four to six, since this content is competing against thin or missing pages from most agents in the same area. Paid search and listing-promotion campaigns produce leads immediately but stop the day spend stops. We run both from day one — paid for near-term listings, SEO for the asset that keeps producing after the campaign ends.

Real Estate Agent Marketing Agency.

What we're seeing in the field.

The five things eating your marketing budget — and the fix.

The settlement paperwork isn't optional anymore

Referral still wins, but it doesn't scale

Paid search costs are climbing faster than most agents' budgets

Farm-area content is thin or missing

Listing promotion and personal brand compete for the same budget

Three services. One playbook tailored to residential real estate agents.

Website Development

SEO

Ad Campaigns

What we actually report on.

Cost per buyer/seller lead

Organic farm-area traffic

Referral vs. paid lead split

Buyer-agreement completion rate

The legal asterisks we build in.

Questions residential real estate agents actually ask us.

Adjacent industries we serve.

Terms and tradeoffs worth understanding.

Stop guessing. Start compounding.