← GlossarySEO
Anchor Text
Anchor text is the visible, clickable text of a hyperlink. Search engines use anchor text as a signal of the target page's topic. Over-optimization (every internal link to a page using the exact same keyword anchor) used to be effective; in 2026 it's a known spam pattern. Natural, varied anchor text wins.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
Let's get started
Stop guessing. Start compounding.
Tell us what's broken. We'll come back inside 24 hours with a plan — not a pitch deck.