← GlossarySEO
Backlink
Also known as · Inbound Link
A hyperlink from another website to yours — a primary ranking signal in traditional SEO.A backlink is a hyperlink from one website to another. Search engines treat backlinks as endorsement signals — high-authority sites linking to yours pass PageRank and topical authority. The era of buying low-quality backlinks is over (Google's spam systems penalize aggressively); legitimate backlink growth comes from PR, content that earns links, and partnerships.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
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