← GlossarySEO
Schema Markup
Also known as · JSON-LD · Structured Data
Standardized JSON-LD data that helps search engines understand page content.Schema markup (schema.org via JSON-LD) is structured data added to web pages so search engines can interpret content precisely. Common types include Organization, LocalBusiness, Service, FAQPage, Article, and BreadcrumbList. Proper schema enables rich results, knowledge panel inclusion, and better AI-search citation.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
GEO
Optimization for citations in generative-AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
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