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Core Web Vitals
Also known as · CWV
Google's three user-experience metrics: LCP, INP, CLS.Core Web Vitals are Google's three measured user-experience signals — Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Sites passing all three on 75%+ of real-user sessions get a small but real ranking benefit, and the field metrics correlate strongly with conversion rate independent of ranking.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
GEO
Optimization for citations in generative-AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
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