← GlossarySEO
301 Redirect
A 301 redirect is the HTTP status code signaling a permanent URL change. 301s pass nearly all link equity (PageRank, anchor text signals) to the destination URL, making them the correct choice for site migrations, URL restructures, and consolidating duplicate pages. The wrong choice (302, temporary) passes only partial equity — a common cause of post-migration ranking loss.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
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