← GlossarySEO
Google Business Profile
Also known as · GBP · Google My Business
Google's free local business listing that powers Maps + the local pack.Google Business Profile (GBP) is the listing that powers Google Maps placement and the local search pack. Reviews, photos, hours, services, and category accuracy drive ranking. Some categories (locksmiths, plumbers, cannabis) face frequent suspensions and require proactive monitoring.
Related terms
Other seo terms.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
GEO
Optimization for citations in generative-AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
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