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GEO
Also known as · Generative Engine Optimization
Optimization for citations in generative-AI search engines like ChatGPT, Perplexity, and Google AI Overviews.Generative engine optimization (GEO) is the practice of structuring web content so generative-AI search engines (ChatGPT, Claude, Perplexity, Google AI Overviews) cite it correctly. Definitive opening claims, FAQ schema, llms.txt files, and citation-friendly content structures all contribute. GEO and traditional SEO overlap heavily but the surface signals differ.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
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