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E-E-A-T
Also known as · Experience, Expertise, Authoritativeness, Trustworthiness
Google's content-quality framework prioritizing first-hand experience, demonstrated expertise, authoritativeness, and trust signals.E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's content quality framework, articulated in the Search Quality Rater Guidelines. The first E (Experience) was added in 2022 and emphasizes first-hand experience over compiled-from-other-sources content. Named authors with credentials, real bios, and demonstrable subject experience all signal E-E-A-T.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
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