← GlossarySEO
Local Pack
Also known as · Map Pack · 3-Pack
The 3-business map result shown above standard search results for local-intent queries.The Local Pack (or 3-Pack) is the cluster of 3 business listings with a map shown above standard search results for local-intent queries — 'plumber near me,' 'dentist Brandon,' etc. Ranking in the Local Pack drives 40-60% of clicks for local queries and is the highest-leverage SEO target for service businesses. Proximity, prominence, and relevance are the three documented Local Pack ranking factors.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
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