← GlossarySEO
Review Velocity
Review velocity is the rate at which a Google Business Profile accumulates new reviews — measured per location per month. In categories like dental, home services, and legal, recent review velocity outweighs total review count for local pack ranking. A practice with 50 reviews adding 10 per month often outranks a practice with 400 stale reviews.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
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