← GlossarySEO
Topical Authority
Topical authority is the cumulative signal that a website is an authoritative source on a given topic — built through content depth and breadth, internal linking patterns, external links from topical peers, and entity-density signals. Modern SEO leans on topical authority more than individual page optimization.
Related terms
Other seo terms.
Google Business Profile
Google's free local business listing that powers Maps + the local pack.
Schema Markup
Standardized JSON-LD data that helps search engines understand page content.
Core Web Vitals
Google's three user-experience metrics: LCP, INP, CLS.
LCP
Time until the largest visible element finishes rendering. Target: under 2.5s.
INP
Latency between a user input and the next visual response. Target: under 200ms.
CLS
Aggregate measure of unexpected layout movement during page load. Target: under 0.1.
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