Medical & Healthcare
Dental Practice Marketing Agency.
What we ship for general dentistry
- 01Channels: Google Local Service Ads + Google Search + GBP review velocity. Paid social drives almost no qualified new-patient bookings.
- 02Typical cost per new patient: $180–$420 for general dentistry, $600–$1,400 for implants, $185–$240 for All-on-4.
- 03Average general-dental patient LTV: $5,400 over 36 months; implant patients $14,000+.
- 04Starting investment: $2,400/mo retainer + $3,000–$8,000/mo recommended ad spend.
- 05Compliance: Florida Board of Dentistry rule 64B5-13.005, HIPAA-aware creative (no PHI in ad copy or landing pages).
- 06Lead time to first leads: 7–14 days from LSA launch; SEO compounds month 4–6.
Source: Engagement methodology + 2026 Florida CPL Benchmark Report, Q1 2026.
2026 market context
What we're seeing in the field.
Dental marketing is a paid-search game with a long compounding tail. The average general-dental patient is worth $5,400 in lifetime revenue. Acquiring that patient costs $180-$420 if your funnel is good and $800+ if it isn't. We build the funnel that's good.
Dental marketing in 2026 has three structural truths. One: Google Local Service Ads and Google Search dominate new-patient intent — paid social drives almost no qualified new-patient bookings. Two: review velocity on Google Business Profile is the highest-weighted local SEO factor in the dental category. Practices with 12+ reviews per month outrank practices with 200+ total but no recent additions. Three: AI-powered intake (front-desk chatbots, online scheduling) closes 30-50% more leads than email-only follow-up. The practices winning in 2026 are running paid search + organic local + review-velocity systems + AI-assisted intake as one integrated stack.
What we solve
The five things eating your marketing budget — and the fix.
- 01
Paid search costs are punishing
CPCs for 'dentist near me' run $14-$32 in major Florida metros. Without conversion-rate optimization on the landing page, you'll spend $800+ per new patient.
- 02
Insurance vs fee-for-service is the unspoken positioning fight
Trying to market both creates confusing creative. We segment campaigns by patient-type.
- 03
Implants + cosmetic are different businesses than general
Different keyword set, different LTV, different funnel. Most agencies run one campaign — we run three.
- 04
Show rate is the silent killer
30-40% of new-patient bookings no-show. We tie marketing to confirmed-show rate, not booked rate.
- 05
Review volume isn't enough — recency matters
We engineer review requests into post-visit text confirmations tied to the specific hygienist or dentist.
How we apply our services
Three services. One playbook tailored to general dentistry.
Social Media
Social Media Management
Patient testimonial reels, before/after for cosmetic + implants, doctor-led short-form content.
Read the full service →
Paid Media
Ad Campaigns
Google Search (primary), Google LSA, geo-fenced YouTube In-Stream around competitor clinics, Meta retargeting for site visitors.
Read the full service →
Web Development
Website Development
Speed-optimized site with sub-1.5s mobile LCP, online booking integration (NexHealth/Dentrix/Open Dental), service-specific landing pages.
Read the full service →
Metrics that matter
What we actually report on.
Cost per new patient
Total marketing spend ÷ confirmed-show new patients.
Benchmark · $180-$420 (general) / $600-$1,400 (implants)
New patient LTV
Total revenue over 36 months from a new patient cohort.
Benchmark · $5,400 average general / $14,000+ implant patients
Show rate
% of booked new-patient appointments that actually show.
Benchmark · Target 75%+ with confirmations
Review velocity
Reviews per location per month.
Benchmark · Target 12+ per month
Compliance + regulation
The legal asterisks we build in.
Dental marketing is regulated by state dental boards and HIPAA. Patient testimonials require signed release forms. Before/after photos require explicit patient consent. Insurance acceptance claims must match in-network status exactly. We bake all three into the standard operating procedure.
FAQ
Questions general dentistry actually ask us.
- On something specific that's true. 'Family-friendly' isn't enough — every dental practice claims that. We dig into what's actually different (specific procedures, technology, doctor backgrounds, payment flexibility) and lead with that.
Other medical & healthcare work
Adjacent industries we serve.
Let's get started
Stop guessing. Start compounding.
Tell us what's broken. We'll come back inside 24 hours with a plan — not a pitch deck.