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A/B Test
Also known as · Split Test
Comparing two versions of a page, ad, or email by randomly splitting traffic to measure performance.An A/B test compares two variants (A and B) of a page, ad creative, email subject, or other marketing asset by randomly splitting traffic between them. Statistical significance requires sufficient sample size — 200+ conversions per variant is a common minimum. A/B testing is the highest-leverage conversion optimization tool when properly run; poorly-run tests (under-powered, peeking, multiple variables) generate misleading conclusions.
Related terms
Other conversion terms.
Conversion Rate
Visitors who complete a defined goal divided by total visitors.
Intake
The process of qualifying, contacting, and converting an inbound marketing lead into a paid customer.
Show Rate
Percentage of booked appointments where the customer actually shows up.
Marketing Funnel
The stages a prospect passes through from first awareness to converted customer.
Landing Page
A standalone web page designed for a single conversion goal, typically the destination of a paid ad.
CRM
Software that stores customer + prospect data and tracks interactions across the lifecycle.
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