← GlossaryConversion
Landing Page
A landing page is a standalone web page designed for a single conversion action (lead form, purchase, booking) — typically the destination of paid ad traffic. Strong landing pages match the messaging of the source ad, focus the visitor on one call-to-action, eliminate competing navigation, and load fast (under 1.5s LCP on mobile). Generic homepages convert at 30-60% of dedicated landing-page rates.
Related terms
Other conversion terms.
Conversion Rate
Visitors who complete a defined goal divided by total visitors.
Intake
The process of qualifying, contacting, and converting an inbound marketing lead into a paid customer.
Show Rate
Percentage of booked appointments where the customer actually shows up.
Marketing Funnel
The stages a prospect passes through from first awareness to converted customer.
A/B Test
Comparing two versions of a page, ad, or email by randomly splitting traffic to measure performance.
CRM
Software that stores customer + prospect data and tracks interactions across the lifecycle.
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