← GlossaryConversion
Show Rate
Show rate is the percentage of booked appointments that the customer actually attends. Typical show rates without active confirmation: 50-65% for cold consultations, 70-80% for warm leads. Confirmation SMS + 24-hour and 2-hour reminders typically lift show rate 10-15 percentage points.
Related terms
Other conversion terms.
Conversion Rate
Visitors who complete a defined goal divided by total visitors.
Intake
The process of qualifying, contacting, and converting an inbound marketing lead into a paid customer.
Marketing Funnel
The stages a prospect passes through from first awareness to converted customer.
Landing Page
A standalone web page designed for a single conversion goal, typically the destination of a paid ad.
A/B Test
Comparing two versions of a page, ad, or email by randomly splitting traffic to measure performance.
CRM
Software that stores customer + prospect data and tracks interactions across the lifecycle.
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